Guides for teams that build online.
Straight answers on web design, SEO, performance and automation, written from the work we do every week.
Website redesign checklist: protect your SEO before you launch
Most traffic drops after a redesign are avoidable. This checklist covers what to record, redirect, test and monitor.
Read articleCore Web Vitals for small business websites: what to fix first
Three metrics describe how a page feels to use. Here is what they mean and the fixes that usually move them.
Read articleWordPress or Next.js: which should your business choose?
Both can power an excellent site. The right choice depends on who edits it and what it needs to do.
Read articleSEO for nonprofits: a practical plan for small teams
Nonprofits can compete in search without a big team. Start with the pages and questions that matter most.
Read articleAI automation for marketing teams: 7 workflows worth building first
Start with repetitive tasks that carry low risk. These seven workflows save time without putting quality at stake.
Read articleHow to add smooth scrolling to a website (Wix, WordPress and Next.js)
Smooth scrolling makes a site feel polished when done carefully. Here is how to add it and when to leave it off.
Read articleHow much does a business website cost? What actually affects the price
Prices vary because projects vary. These are the factors that move the number most, and how to scope a project sensibly.
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