Short answer: Prices vary because projects vary. These are the factors that move the number most, and how to scope a project sensibly.

Ask ten agencies what a website costs and you will hear ten answers, because they are quoting ten different projects. A useful budget starts with understanding what drives price. Once those factors are clear you can compare quotes fairly and decide what to include now and what to add later.

1. Scope: pages, templates and features

The number of unique page types, not pages, matters most. A site with fifty blog posts and five templates is simpler than a site with twelve completely different layouts. Features such as member areas, booking, multiple languages and shops add design, build and testing time.

2. Content readiness

Projects stall when content is not ready. Decide who will write and approve copy, source photography and collect case studies. If we write or edit content for you, plan for it in the budget and the timeline.

3. Design depth

A template-based design is faster and cheaper. A custom design with unique illustration, motion and a design system takes more time and gives you a more distinctive result. Neither is wrong. Choose based on how much your brand relies on the website to stand out.

4. Platform and build approach

Standard WordPress builds are usually quicker than fully custom builds. Custom Next.js builds can cost more upfront and suit sites that need heavy interaction or application features. Our WordPress vs Next.js guide explains the trade-offs.

5. Integrations

Connecting a CRM, payment provider, booking tool or email platform adds work. List the tools you use today so they can be scoped from the start.

6. SEO and migration

Replacing an existing site means mapping URLs, setting up redirects and protecting rankings. This work pays for itself. See our redesign SEO checklist.

7. Ongoing support

Hosting, updates, security monitoring and small content changes continue after launch. Decide whether you want a support plan or will handle them in-house.

How to get comparable quotes

  1. Write a one-page brief with goals, audience, key pages and must-have features.
  2. List the tools the site needs to connect to.
  3. State your timeline and budget range honestly. A range helps an agency suggest the right approach.
  4. Ask each agency what is included, what is not and what is charged separately.
  5. Compare the process and outcomes, not just the number.

We prefer to scope projects to your goals rather than a rate card. If you share a brief, we will reply with a recommended approach and a clear estimate. Start from our web design service or send a brief through the contact page.